You might fall into the common beginners’ trap of thinking that choosing a colour palette for your blog is picking your favourite colours. Whilst you’re kinda right, there’s something else to consider. Your audience. Which design attracts them to convert to your fans, subscribers and buyers?

Copying is a definite not, but some rules, you gotta follow. For instance, there’s no way you’ll attract the right people if your niche is fitness but your main colour is baby pink (though purple and red would do).

If you want to be able to constantly grow your blog, you’ll have to learn how to treat it as a business. You must make an outstanding brand which represents you and is unique but catchy for your target audience.

I’ve already talked about blog branding here and I’ve also created the full blog branding guide workbook which you can download for free. It’ll help you brand your blog the easy way and in little time.

Anyways, the reason why I wanted to share more words about choosing the colour palette is to get your attention to do it right because that’s one of the first things people will remember. So I dedicated the whole blog post to branding through a colour palette. Of course, I don’t think that you should treat the other 4 areas of your blog branding as less important.

It all matters, but let’s just say, a colour palette can help in creating your brand’s consistency. My formula is to pick 3 main colours (from which the first one holds the whole story) and 4 sub-colours. Here’s how to create a unique colour palette that represents you.

As I said, it’s that first one of the 3 main colours that hold the whole story you want to share. Apart from the obvious black (don’t count the black), for me, that’s that purple one showing on the logo. It also appears in the navigation area, on primary links and hover and buttons.

When I want to highlight something inside posts and on my pins, I use the light pink colour. I think it goes pretty well with my photo editing style and drives attention to what’s important.

And for the last main colour, as the background highlight of important areas, I use the one that’s between brown and grey. I also occasionally use the blue colour when something is super important and when it stands well with the design of the post (like in this one).

These colours should be light shades of each of your 3 main colours. You don’t always have to use all of them, but you should create the vision board of your brand right from the start. ColorHunt is the website my husband, a graphic designer, always recommends. Go there to check the beautiful colour combinations.

You can try the AdobeColor and Pantone for the same thing too. Each of the three sites are free and easy to use and give you the HEX code for the colour so you can copy it everywhere.

Keep in mind, the colour palette should be perfect for you and your audience. You should find your voice speaking right through it and it should go together with the brand design in general.

– Related: Top 10 Gorgeous Feminine Themes –

Reminder! Don’t forget to download the blog branding free workbook, so you can create an outstanding brand quickly!

You can find out which ones will satisfy your audience by typing your blog topics in the Pinterest search bar. Let the popular pins lead you to choose the right colour palette, but make it unique.

That’s it.

Now that you’ve created the right colour palette to represent your business, sprinkle it everywhere. Throughout the blog, social media channels and in your pins design.

Would you help me out by sharing your opinion, tips and tricks? How do you like my palette and how would you style your blog? 🙂